Fake ads continue to exploit consumers

Fake ads continue to exploit consumers

BHUBANESWAR: Deceptive and false advertisements are not just
unethical, it distort competition and also consumer choice. False and
misleading advertisements violate several basic rights of consumer
including right to choose and right to be protected against unsafe goods
and unfair trade practice, said speakers here on Friday.
Speaking at a seminar on ‘Legal and Ethical Aspects of Advertising’
organised by Institute of Media Studies (IMS), Member of State Women
Commission Snehanjali Mohanty said women and children are easy prey to
advertisements. There are more women portrayed as being alluring to men
and they are being viewed as sexual objects advertisements, she said.
Communication Expert and Chief Manager (Corporate Affairs) of Paradeep
Phosphates Ltd (PPL) Sudhi Ranjan Mishra called upon students to be
creative and innovative while making advertisements and purse career in
the sector.
Advisor of State Institute of Consumer Awareness (SICA) Sasmita Pattnaik
said despite several laws meant to protect consumers against unfair trade
practices, false and misleading advertisements continue to exploit the
consumer. She highlighted on Consumer Protection Act, 1986.
Among others, Managing Director of Fast Communication Trinayan Rath
and Director of IMS Prof Upendra Padhi also spoke.

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