Largest ever Workshop of Facebook at Balasore

Largest ever Workshop of Facebook at Balasore

Balasore/Bhubaneswar, 22/09/2017- Altogether 2250 micro entrepreneurs and SHGs were trained today in Digital Marketing Skills by facebook under their “Global Boost Year Business” programme at Balasore. This was the second programme under the 'Boost Your Business' series, under which Facebook in partnership with Government of Odisha through MSME Department and
Project Misssion Shakti has agreed to train 25,000 entrepreneurs all over the State. The first
programme was held in Bhubaneswar on August 10, 2017 which was inaugurated by
Hon’ble Chief Minister, Shri Naveen Patnaik. While inaugurating the programme here at the Expo Hall of NOCCI, Balasore, Hon’ble Minister, MSME & W&CD, MS and SSEPD stated that training of micro entrepreneurs and SHGs by facebook will result in their digital empowerment. It will help

them in digitally promoting their business of products and services. He stated that such
programmes will be held at other district headquarters as well.
On this occasion, Shri L.N. Gupta, Addl. Chief Secretary, MSME Department stated
that the training in digital marketing skills will help the entrepreneurs with new digital
resources, insight and stimulus to build and grow their business online. The programme is
designed to equip small and medium businesses with the knowledge, skill and technology to
stay innovative and increase market across globally. He added that this joint initiative will
introduce 3T enunciated by Hon’ble CM i.e. technology, transparency and teamwork in day
to day transaction of entrepreneurs. The joint workshop of SMEs and SHGs will also
facilitate vertical integration and exchange of business ideas and strategies amongst them.
Smt Sujata Kartikeyan commissioner Mission Shakti termed the initiative as “Digital
Baliyatra” which will have far reaching impact on small and mission shakti business.
Mission Shakti comprises 50 Lakh women from all corners of Odisha. It is a very successful
silent revolution sweeping Odisha, focussing holistic empowerment.
Sri Niranjan Sahu, Director of Industries Odisha, emphasized the need of continued
collaboration between facebook and the young entrepreneurs for giving them handholding
support in the coming days.
Ritesh Mehta, Head of Policy Programs, Facebook and South Asia said “Small
businesses are the backbone of our economy and an important part of our Facebook
community. Odisha is one of fastest growing state economies in India. We want to help
accelerate this growth by giving entrepreneurs the skills they need to build and grow a
business, by connecting them with customers at home and abroad.”
India is a priority country for Facebook and the “Boost Your Business” program is a
part of the company’s continued investment in Indian small businesses, developers and the
over 200 million Indians who use Facebook monthly. Facebook has an array of options to
support small and medium business owners to create and leverage their presence online.
Features such as the Call to Action Button via which prospective customers can directly get
in touch with sellers on Facebook; the shop or services Page sections which allows local

retailers or service providers to showcase their products/services via Facebook; and the
professional services feature which lists local service providers and includes reviews and
ratings from other users.
On this occasion DGM SBI Shri B K Das, representatives of UCO Bank, Indian Bank
and Bank of India were present to provide inputs regarding credit access to MSMEs and
Mission Shakti Members.

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