Celebrate Puja and Dussehra in Max fashion’s all New Festive Collection

Celebrate Puja and Dussehra in Max fashion’s all New Festive Collection

Bhubaneswar, September 16 th , 2017: Max Fashion celebrated the advent of Durga Puja and
Dussehra by launching their festive collection along with ArchitaSahu, popular Indian actress
and model at PatiaDamanaChowk today. Archita looked ethereal donning the timeless
festive collection from Max.
The collection is about bringing back the rich grandeur of Indian tradition yet giving it a
modern touch. With over 3000 styles to choose from, Max through its ‘Tavisha’ range, offers
a variety of stylized garments comprising classic combinations of voluminous, vibrant and
layered skirts with trendy cholis or crop tops which completes the grand look for the festive
season.
Speaking on the occasion, Mr. Rajib Mukherjee, AVP, Max Fashion, said, "Max as a brand,
understands the value of quality time with your family and friendsduring the merry festive
season. Consequently, we are pleased to announce the exclusive festive collection all over
India. It is a mix of traditionand recent trendsthat you will appreciate while shopping with
your family.In fact, you can even handpick the five exclusive looks for festive from your
nearest Max store.”
“Festive season is such an invigorating and cheerful time in India. It has been a joy to
connect with Max all over again and launch their exclusive festive collection. The five
exclusive looks curated by Max is a hands-on guide for every fashionista looking to style
themselves this festive season”, mentioned ArchitaSahu, popular Indian actress and model,
who was looking fabulous in ensembles from the Max Festive collection.

Highlights from the Festive Collection:
 Tavisha Occasion Wear – This collection is all about ethereal timeless textures and
classic beauty. Inspired from paithani prints and mayor bagh, it offers a range of
stylized garments with voluminous skirts, stylized choli and layered skirts. Dipped in
vibrant colours of festive golds, fuchsia and deep greens, this collection adds the
grandeur to your wardrobe
 Festive Kurtas – Named ‘Poetry of Gold’, this collection talks about bringing back the
festive hues of bright pink, turquoise, orange with beautiful gold sprinkled
throughout the collection. It adds a welcome change to your traditional Indian wear
with layered kurtas, kalidaar palazzos in rich chanderi fabric

 Festive Fusion Wear – With a more upbeat, fun and young mood attached to it, this
collection brings you modern prints in tiered, gathered and pleated dresses. For the
more experimental you, this collection will give a desi twist to your festive wardrobe
 Festive Skirts – Stylized skirts with fashion crop tops and choli, this collection brings
back the grand and regal look in vibrant hues, gold prints and intricately detailed
borders
 Festive Maxi Dresses – Available in rich jewel tones with ornate embroideries in
antique gold, this collection is the perfect evening wear for you this season