Odisha Travel Bazaar: Odisha Tourism gears up


Odisha Travel Bazaar: Odisha Tourism gears up

Bhubaneswar, August 24, 2017:Odisha Travel Bazaar(OTB) to be held from 15th October at Bhubaneswar will be instrumental to bring together various players in tourism sector for opening new vistas for marketing and promotion of Odisha tourism products, said Ashok Chandra Panda, Minister, Tourism & Culture. Sri Panda was speaking in a programme today held at Panthanivas here to launch the dedicated website and a logo for the purpose to brand the event nationally and internationally. Odisha Tourism in association with Federation of Indian Chamber of Commerce and Industry (FICCI) is organising the Odisha Travel Bazaar. It will be an attractive event to invite private sectors to participate in tourism infrastructure development in the state, said the Minister.
The basic objective of Odisha Tourism is to create adequate infrastructure within the state, attract more tourists and lengthen their stay in Odisha and promote and market its products in the source markets as a preferred destinations. With that objective in mind multiple events have been lined up like Annual Convention of Indian Association of Tour Operators(IATO) in September,  said Dr. Mona Sharma, Principal Secretary, Tourism Department . She said that about 40 Foreign Tour Operators, 20 Inbound Operators and 10 Domestic Tour Operators and selected air line operators are likely to participate. This is an exclusive B2B event of hosted buyers and sellers where 56 stakeholders from the state are taking part in the event as sellers.
Odisha Tourism is redefining its strategies to promote its destinations by inviting more tour operators, travel agents, travel writers, TV team, etc through its hospitality programmes to educate them about the state and promote its potentials said Nitin B. Jawale, Director, Tourism Department. To promote this event nationally, one Roadshow has been successfully organised at New Delhi and one more also will be held in Mumbai, he said.
Among others Sanjiv Mohanty, Director,  Pinky Poddar, Asst Director, Marketing Associates P. K. Das, Gopi Ranjan Purseth and Susree Beura of FICCI were present in this launching programme.


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